'Case Analysis: Mcdonald’s and the Hindu Culture\r'

'Case Analysis: McDonald’s and Hindu Culture Julia Evans Misericordia University Case Analysis: McDonald’s and Hindu Culture The case study discusses the struggles that McDonalds confront when it began to do business in India. The Hindu husbandry prohibits the consumption of skreak beca utilisation they look at the awe as being a sacred animal. In addition, India has a large Muslim population whose faith prohibits the consumption of pork reapings. These limitations completely contradict the conventional menu that McDonald’s has perfect.McDonalds had to find a substance to accommodate these limitations and still be appealing to the Indian consumers. McDonalds created a version of the Big Mac that was make with chicken. McDonalds also created an extensive vegetarian menu. Just when they thought they perfected this they were sued for using complain products in their french fries. Concentrating on the other split of their menu they overlooked a beef additive to their french fries. This proved to be a large mistake by McDonalds.It is surprise that McDonalds was as well received as it was. The Indian consumers could view as boycotted the fast food chain because of the use of beef in their restaurants in countries other than India. McDonalds took a large gamble trying to accommodate Indian palates. Localization of products is the key strategy that international firms should do to maintain a customer base in other countries. Foreign ventures are very big-ticket(prenominal) and included in this cost is the cost of streamlining products and service to the local tastes and traditions.Without this streamlining the products may non be successful. sometimes the people of other areas of the world may non even know what to do with a product unless it is customized to their way of life. McDonalds was lucky that their mistake of not eliminating beef products in their French fries didn’t taint their standing in India forever. They had the ir popularity in other parts of their world to keep them afloat. Indian parents enjoyed taking their children to suffer an American experience and heir efforts to eliminate beef and pork kept their restaurants appealing to Indian consumers. If McDonalds could have avoided the mistake of leaving the beef in their French fries maybe Indian consumers would have considered not going a day without having a McDonald’s chicken burger. Works Cited Hill, C. W. (2009). McDonalds and Hindu Culture. In C. W. Hill, global Business (p. 103). New York: McGraw-Hill Company.\r\n'